LIL LOVES MILAN
Service: 
Art Direction | Production

Client:
Lil + Hard in the Paint

Time Period:
-
LIL Milan, the renowned Milanese jewelry brand, demonstrates its attachment to its hometown with the project “LIL Loves Milano,” focused on the revitalization of the territory. Since October 2022, the historic basketball court in Piazza Aspromonte has a beautiful new look branded by LIL Milan.

The art direction and implementation of the project were entrusted to Hard in the Paint, the Milanese volunteer association that has been dedicated to reviving neglected playgrounds in the city and province since 2021, using vibrant and easily recognizable forms and colors. The artwork, featuring shades of acid green, blue, and violet, incorporates distinctive elements of the LIL Milan branding.