MOREL DESIGN WEEK
Service:
Creative Direction | Production | Press Office
Client:
Morel Milano
Time Period:
Milan Design Week 2023
Creative Direction | Production | Press Office
Client:
Morel Milano
Time Period:
Milan Design Week 2023
Once home to a cotton based shoe components manufacture, Morel presented its original industrial architectures from the 1930s.
It is not the usual industrial site, but an authentic and well-maintained place.
During the Design Week, Morel intentionally highlighted the manufacturing history present within its architectures for almost 100 years.
Opening up a reflection on our future where the keyword is KNOW-HOW, with a focus on craftsmanship, creativity, and gastronomy in collaboration with designers, artisans, and gastronomes.
It is not the usual industrial site, but an authentic and well-maintained place.
During the Design Week, Morel intentionally highlighted the manufacturing history present within its architectures for almost 100 years.
Opening up a reflection on our future where the keyword is KNOW-HOW, with a focus on craftsmanship, creativity, and gastronomy in collaboration with designers, artisans, and gastronomes.
